Sunrise Bagels
Sunrise Bagels is a food concept for a healthy bagel shop in Champaign, IL. Healthy eating should never mean sacrificing flavor or satisfaction. Sunrise Bagels strives to serve quality food to its proud customers on the University of Illinois campus.
A commitment to sourcing the freshest, highest quality ingredients from local farmers and producers.
Category: Brand Identity, Marketing
Year: Spring 2024
Organization: Sunrise Bagels
Tools Used: Adobe Illustrator, Photoshop, InDesign
THE APPROACH
How do you design a brand identity for a bagel shop that doesn’t exist?
At the outset of the branding process, I took the time to define a vision and values, establishing a clear understanding of what sets this bagel shop apart. Inspired by a commitment to health, sustainability, and community, my vision serves as the guiding light that shapes every aspect of the brand identity. After initial research, a brand guide was created to help give this bagel shop a voice and a vision. Currently, I am working on developing a menu, promotional store posters, bagel packaging and stickers, and an Instagram profile.
Through careful planning, thoughtful design, and a deep commitment to the brand values, Sunrise Bagels strives to create a brand that not only resonates with its audience but inspires them to embrace a lifestyle of health, vitality, and joy. At Sunrise Bagels, we prioritize customer satisfaction and strive to create a welcoming, inclusive environment where everyone feels valued and appreciated. Our staff is knowledgeable, friendly, and passionate about health and wellness, ensuring that every interaction with our customers is positive and memorable.
