Rho Epsilon
Founded in 1954, Rho Epsilon is the Student Real Estate Association at the University of Illinois at Urbana-Champaign. It provides students with weekly events and guest speakers from the Midwest who are in the Real Estate industry, as well as social events, networking events, and scholarship opportunities.
On a mission to provide students with real world experiences in commercial real estate.
Category: Website Redesign
Year: Spring 2024
Organization: Rho Epsilon
Tools Used: Squarespace, Adobe Photoshop
THE APPROACH
How do you redesign a modern-day website with age-old branding?
Acknowledging the evolving landscape of technology and user expectations, Rho Epsilon understood that their current website no longer aligned with their goals and aspirations. It was time for a change – a transformation that would not only enhance online visibility but also elevate the experience for their valued audience. Starting with initial research and brand discovery, I brainstormed new ways the website could serve its members and new prospects effectively. Through the process of researching, gaining inspiration, and making a style guide and new logo, I was able to recreate a modern, clean website while still utilizing some of the original content and branding.
The Result .
The Result .
The new website boasts a sleek and modern design that reflects the innovative spirit of the organization. With a clean layout and intuitive navigation, finding your way around has never been easier. Whether you're searching for membership forms, exploring their mission, or seeking assistance from their team, everything you need is just a click away.
