Designing app store preview images for a tech company requires a creative strategy that captivates users, communicates the app’s value, and drives downloads. When Babylon Technology entrusted me with this task, I knew thorough research would be key to crafting visuals that highlight each app’s distinct features. To align the designs with the target audience, I conducted user research to gain insights into demographics, behaviors, and motivations. Drawing inspiration from leading tech companies and adhering to each app's brand guidelines, I crafted images that seamlessly showcased their primary colors, typography, and unique design elements, making each preview visually compelling and on-brand.